The Competition Bureau has recently increased its scrutiny of drip pricing and other potentially misleading practices in the accommodation sector. With this heightened attention, it is essential for hotels to review their pricing practices and ensure full compliance with federal guidelines.
Undisclosed fees - such as Destination Marketing Fees (DMFs) or other non-government-mandated charges - can expose your property to complaints, investigations, and penalties. The Bureau’s position is straightforward: guests must be given accurate, upfront pricing. Clearly disclosing all fees at the time of reservation or at check-in helps hotels meet regulatory expectations and avoid unnecessary risk.
Guests increasingly expect clear information about the total cost of their stay. When all charges are communicated openly, it reduces confusion, prevents negative surprises, and supports a smoother guest experience. Transparency reinforces trust, improves satisfaction, and can help safeguard a property’s reputation across review platforms.
When all operators follow the same standards, consumers can make informed choices, and businesses compete fairly. Avoiding hidden or delayed fees helps create a level playing field and strengthens the industry’s credibility.