AHLA events bring Alberta’s hotel community together to share insights, build connections, tackle industry challenges, and access practical tools that help properties, teams, and businesses succeed.
Alberta hotels face unique challenges and opportunities. Ascend, AHLA’s flagship event, brings the province’s hotel leaders, decision-makers, suppliers, and partners together to explore what’s next for Alberta hospitality.
Designed for hotel owners, general managers, executives, investors, sponsors, vendors, and industry partners, Ascend delivers Alberta-specific business insights through expert-led sessions, practical discussions, and high-value networking. Attendees leave with timely intelligence, fresh perspectives, and actionable ideas they can bring back to their properties and organizations.
With a solution-focused marketplace showcasing products, services, and innovations for real industry needs, Ascend supports business development, relationship-building, and visibility with an engaged hospitality audience
Whether you’re looking to understand market trends, strengthen your business, discover solutions, build partnerships, or connect with the leaders driving Alberta’s hotel industry forward, Ascend is the place to be.
Aspire is built for the people who keep hotel teams strong, safe, and supported every day. Designed for HR professionals, health and safety leaders, and general managers who wear both hats, this event focuses on the workplace realities that shape day-to-day hotel operations , from employee well-being and compliance to recruitment, retention, safety culture, and team development.
Aspire brings the focus inside the property; to the systems, policies, conversations, and people practices that help teams thrive. Attendees will hear from knowledgeable speakers, connect with peers facing similar workforce challenges, and leave with practical ideas they can apply right away to strengthen their workplace culture, support their employees, and create safer, healthier hotel environments.
October 5, 2026 to October 6, 2026
Ascend remains the Alberta Hotel & Lodging Association’s flagship conference, and can’t miss event of the year for hotel leaders who want to discover what’s next for the hospitality industry. Taking place at the Westin Calgary Airport, Ascend is a unique, in-person conference for hotel owners, leaders and investors to hear from industry experts and get an inside edge on the travel industry, including hotels, tourism and travel tech.
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