Ascend remains the Alberta Hotel & Lodging Association’s flagship conference, and can’t miss event of the year for hotel leaders who want to discover what’s next for the hospitality industry. A unique, in-person conference opportunity for hotel owners, leaders and investors to hear from industry experts and get an inside edge on the travel industry, including hotels, tourism and travel tech.
Get ready to connect, innovate, and elevate at Ascend!
This is where the future of hospitality takes shape. Hotel owners, executives, and investors come together for an unforgettable in-person experience packed with expert insights, bold ideas, and game-changing conversations. From tourism trends to travel tech, Ascend gives you the inside edge you won’t find anywhere else.
It’s the perfect stage to showcase solutions, build relationships, and tap into a powerful network of hospitality decision-makers.
Whether you're leading the industry or fueling it — Ascend is where opportunity meets momentum.
Stay tuned — details on registration coming soon.